Promise Marketing Blog

There is no denying the buzz this week over the new Old Spice commercials with the “Old spice guy” and the social media blitz that is now surrounding this campaign.  The series of YouTube videos with “Old Spice guy” Isaiah Mustafa answering questions from Twitter, Facebook and via short 30-second commercials on YouTube is pretty amazing.

We were curious how this is all being done so quickly. Read Write Web shares how the commercials are being made.

The Old Spice YouTube channel is #1 in the U.S. for total views and over half a million people are following the banter on Facebook alone.  This post from Junta gives a great summary of stats on this effort.  Adweek also published the following article on this campaign.

Based on the last YouTube video from last night, Mustafa and crew are taking a break from the videos for a bit and it will be interesting to see if they continue it or not.

Procter and Gable definitely took a chance with writing marketing content in real time but we think they will definitely reap rewards from this effort.  Way to go Wieden + Kennedy for helping bring new life to Old Spice.  This marketing blitz is going to be one for the record books!

Susan Schoultz is Client Service Director at Clear Verve Marketing and works with clients to plan, create and execute marketing campaigns.  Follow her on Twitter as @clearverve2.

Tags: Old Spice, social media campaign

This entry was posted on Thursday, July 15th, 2010 at 7:44 am and is filed under Great ideas, Social Media, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.