I don’t have time to blog!
This is a very busy week at Clear Verve. In the last two weeks, we landed three new clients, and just this week picked up projects from some former clients. While we are most certainly GRATEFUL for the additional work and glad to see our former clients call us when they have needs, we have a lot to do. On top of the increased workload, Susan is on vacation, and we are moving the office to a larger location at the end of next week. I’ve been working at home nearly every night just to keep up. In fact, I’m typing this as I sit in the bleachers during my kids’ swim lessons so I can get it done.
So, why am I taking the time to write this blog? There are a couple reasons. First, blogging is good for our company. Continually adding to our website via our blog is good for SEO and helps keep our Linkedin profiles and our Facebook page up to date. Also, we think it’s important to practice what we preach. Because we focus on working with professional service providers and not for profits, we are always talking to our clients about content marketing and sharing their knowledge. We tell them that blogs, newsletters, and social media are ideal ways to help them showcase their expertise and their personalities. We bug them (in a friendly way of course) to provide us with information we can use to generate content for them or to generate the content themselves. So if we expect them to do it, we should also be doing it. Otherwise, we’d be like the shoemaker’s kid with no shoes.
I hope that when your business gets busy, you can also remember to take time – even if it’s just a few minutes each day – to do something that helps your business grow. Small actions over time add up to great things. Don’t wait – the time to grow your business is NOW.
Christina Steder is the President of Clear Verve Marketing and works with clients to plan, create and execute marketing campaigns. Follow her on Twitter as @clearverve.