For some people, The Blog might as well be a new version of the 1958 cheesy alien invasion movie, The Blob. But, blogging shouldn’t scare you.
A client of ours recently asked us to blog (why, yes, it is a verb and a noun) for him. This happens all the time. He has good ideas and decent writing skills but he’s just tech-hesitant and time-challenged.
Though we’re more than happy to help him build his digital presence, writing for an online channel such as blog, is a skill he – and you — can cultivate. You need to find your niche and your voice and the tool that’s right for you. You don’t have to crank out your writing. You can move slowly. It might take you a while to familiarize yourself with the process, but before you know you’re thought of as a leader, a forward thinker who brings new ideas to the table and adds value.
But if you’re still a little spooked, here are a few tips we found for building fearlessness:
Tech is the means, not the end. The blogosphere, along with social media outlets, is just a spot for your message. Your message is what matters most. There a people who can help you make the technology work.
Don’t be too hard on yourself. Writing is a process. So lighten up on yourself and move ahead.
Take a tour. Meet my friend YouTube. There’s an instructional tutorial (or 100) out there for anything with which you might need help.
Develop an outline. Planning and process might not be things you love to do but it will help you develop and repurpose your idea.
No worries. If the post just doesn’t look right in the preview mode, just upload it again.
Jackie Costa is the director of content marketing at Clear Verve. She works with clients to communication more clearly and create smarter, better, channel-appropriate content. Listen for her on Twitter as @JackieMCosta.