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Most Liked Pages on Facebook

 

The 25 most liked pages on Facebook surprised me when I stumbled upon it. While I currently lead a semi-active Facebook life, I joined back in the “olden days” where there was no news feed and you typed information in the About Me section with total freedom. (Did I also mention you had to walk uphill both ways before logging into Facebook?)

I was surprised when I looked at the longer Top Pages leaderboard list and saw mostly celebrities and music stars. A few other notable details:

  • Texax Hold’em Poker eclipses everything else by more than two million likes. It’s both an online and real-life game so it would potentially have more “likes” than running or swimming because you can use Facebook to BOTH play the game and connect with others.
  • Facebook is number two on the list. Isn’t being on Facebook enough to show that you like the company?
  • The only movie (series) in the top 40 is Toy Story.
  • The only food in the top 40 is Oreo. My guess is they must have done some kind of promotion to get this high because it doesn’t look like they do too many deals from their wall. But I could be wrong.

Two companies that I thought would be on the list were Coca-Cola and Starbucks. These two still make sense to me because they do a pretty good job keeping up with technology, social media and interacting with customers.

The only one I like in the top 25 is Disney, and I like them because they post random screenshots with quotes. I’m not in anyway obsessed with Disney movies, but it’s fun to have something different amongst friend updates and nonprofit organization updates (which make up most of what I see in my news feed).

Which of the top 25 do you “Like” and why? Or why not?

Erica Gordon is a Marketing Associate at Clear Verve and also works part-time at a Milwaukee area nonprofit. She recently received her Communication MA from Marquette University. Follow Erica on Twitter:  @erica_g.

Take the Needle Out of the Haystack

Monday, May 3, 2010 — 

 

There are many options for monitoring your online brand presence especially now with the overabundance of social media web sites.  It can be overwhelming for people starting out with a new brand or those that haven’t started monitoring – just like looking for a needle in a haystack.

If you haven’t started monitoring your online brand presence, why start?  Monitoring helps you stay on top of:

  • Your company reputation
  • Learning about unsolicited customer feedback and responding – it’s a chance to make a bad service situation better
  • What your competitors are up to
  • Improving press and blogger relations

There are paid options that can be used for online brand monitoring but there are also some very good free options. Here’s our list of the top five free social marketing monitoring tools.

Google Reader – Google Reader is a must have for RSS feeds, news, blogs, social media tracking and having Google Alerts fed into.  It is easy to use and you can set up folders for each of the information you aggregate into Google Reader.  You can then set up Google Reader in a variety of ways to keep track of this information.

Social Mention – Searches images, blogs, comments, Twitter, Facebook, You Tube, etc. and gives you useful metrics such as “strength”, “sentiment”, “passion” and “reach” so you can compare brands.

BoardTracker – Allows you to search discussion/forum boards for social mentions.

BlogPulse – Cool search option for blogs from Nielson that is free.  You can create a RSS feed for whichever search you choose to be able to capture real time information on blogs on particular topics and send this feed into your Google Reader if you wish.

Netvibes – If you like dashboards, this is a good format for aggregating content from multiple online sources (Yahoo search, Google search, videos, conversations, etc.) and it is segmented out by tabs with categories of information.

If you are looking for more resources, check out this post from Social Media Today. Or if you have a favorite that isn’t listed that you’d recommend, please share.

Susan Schoultz is Client Service Director at Clear Verve Marketing and works with clients to plan, create and execute marketing campaigns.  Follow her on Twitter as @clearverve2.