Clear Channel Outdoor

Clear Verve Marketing  

Clear Channel Outdoor, in a partnership with Data Dog Interactive Marketing, had developed an innovative strategy to launch its new network of digital billboards. The launch campaign, featuring a salute to the city of Milwaukee and the nation’s first ever digital networked art exhibit, was sure to attract attention from motorists.  Clear Channel Outdoor also wanted to make sure the media noticed and the story about the technology of the boards was told.

Clear Verve Marketing Project Details  

The Strategy

Clear Verve wrote and distributed a series of press releases timed to alert the media to the happenings on the boards. A series of interviews were also set up between local publications and the presidents of Clear Channel Outdoor and Data Dog Interactive. Each media outlet was provided with a unique story to ensure each reporter would write a story with a different point of view.

The Results

Stories on the billboards appeared in The Milwaukee Journal Sentinel, The Business Journal of Milwaukee, and Small Business Times. The launch of the art exhibit was also covered on the local NBC and ABC affiliates.