Maroon Bells

Clear Verve Marketing  

Maroon Bells is a new concept café and eatery that sells gourmet chocolates, homemade ice cream, and coffee creations in a relaxing atmosphere. The company discovered an opportunity to open two new stores in the Milwaukee market and needed a partner to help them through media relations, advertising planning and execution, promotion design, and social media.

Clear Verve Marketing Project Details  

The Strategy

Drawing upon our combination of retail and service-based marketing experience, Clear Verve developed a comprehensive marketing, media, and promotions strategy that incorporated in-store promotions, traditional newspaper and radio advertising, and social media promotions. With the stores trying to open in time for the crucial holiday season, speed and flexibility were a must.

The Results

Both Milwaukee-area stores opened successfully. The Grand Opening events attracted a steady stream of customers and generated plenty of word of mouth buzz on social media sites. Between media coverage and advertising, both stores are generating the kind of sales that will lead them to become top performers for the new company.