Susan G. Komen for the Cure

Clear Verve Marketing  

The Southeast Wisconsin Affiliate of Susan G. Komen for the Cure® is a leader in the breast cancer movement. The organization was presented with the opportunity to obtain a major sponsorship which would allow them launch a program to improve the health of women, but needed assistance developing a marketing plan for the potential sponsor.

Clear Verve Marketing Project Details  

The Strategy

Clear Verve worked with multiple media outlets as well as national and local Komen staff to develop a comprehensive budget and plan for the potential program. The fully-integrated plan contained elements of radio, TV, and newspaper advertising along with online, social media, and word of mouth elements.

The Results

The Southeast Wisconsin Affiliate of Susan G. Komen for the Cure was able to obtain the needed funding and will be able to use the resulting sponsorship to support initiatives which will improve the lives of thousands of women.