We are a culture of people who want magic bullets to solve our problems. Just look at all the commercials for diet products promising miraculous weight loss or ways “you can get rich flipping houses without using your own money.” If only!
We also see it at Clear Verve. We’re often asked about the magic formula for social media, direct mail, or keeping in touch with an important client. The truth is it all comes down to hard work. That’s the only way to get the job done. You have to send lots of emails. And make some phone calls. And get out from behind your desk and visit your client at his or her office.
Jackie and I recently had the opportunity to hear Anna Maria Chavez, CEO of Girl Scouts of the USA speak. She talked about the goals of the Girl Scouts, the difference scouting makes, and Girl Scouts’ ambitious plans to create balanced leadership in our country in one generation. That’s a big, fat goal. When you hear statistics that show that women make up only 17 percent of the U.S. Congress, and claim only 3 percent of the top positions at Fortune 500 companies, you realize how challenging this goal is. But they’ve given themselves 10 years to do it. Not 10 minutes, not one email campaign, not one press release, 10 years. And they have the power of 59 million Girl Scout Alumnae to help. They’ve already started rallying these amazing women. They are organized, and they are working to reach their big goal knowing that it won’t be easy. They are measuring their progress and making adjustments along the way. Isn’t that the way we should all run our businesses?
You can learn more about the Girl Scouts’ campaign by visiting www.girlscouts.org/yearofthegirl.
Christina Steder is the President of Clear Verve Marketing and works with clients to plan, create and execute marketing campaigns. Follow her on Twitter as @clearverve.