I opened my email this morning to find six copies of the same exact e-newsletter from a stock photo site that I use. I’ll leave out the name of this site to be fair as we all have bad situations come up. Now I realize and respect the fact things can get messed up when sending out emails to a list, but the email I received six times illustrates the importance of a few things to keep in mind with your email campaigns:
1. Check your email list frequently to make sure there are not duplicates. If you don’t use a list filter, you can do this manually in an Excel file. Depending on your list size this could take some time – but it is worth it if you spend a few hours cleaning this up regularly. Try to go through your lists every month if you can to make sure there are not duplicates.
2. Send an apology to email subscribers if you mess something up. This can go a long way to demonstrate you care that you annoyed your email list subscribers.
Susan Schoultz is Client Service Director at Clear Verve Marketing and works with clients to plan, create and execute marketing campaigns. Follow her on Twitter as @clearverve2.