Last week, I made a presentation at Social Media University Milwaukee, speaking about how to determine the best way to mix online and offline marketing tactics. As part of the presentation, I shared this graphic from our Content Marketing Survey:
What does this graphic show us? First of all, more people post content to their Facebook page than they do to their own websites. I can’t give you a scientific answer that explains why this happens, but anecdotally, I can tell you that many people have websites that are fairly difficult to maintain. If that sounds a lot like you, look for a better solution when you update your website. Be sure to ask every provider consider to show you how the content management system you’ll be using will work. Make sure it is flexible and easy to use.
What else do we see? Email is not dead. Direct mail is not dead. Print newsletters are not dead! Don’t give up on more traditional marketing tactics. Yes, I know it’s a lot of work to publish both a print newsletter and an enewsletter, but it can be done. Many people receive so much email that sending something on paper is actually a very simple way to break through all the clutter. In fact, the Content Marketing Institute reports that many marketers say that live, in person events are still among the most successful content marketing tactics.
Want to see what else we learned? Get the whole ebook here.
Christina Steder is the President of Clear Verve Marketing and works with clients to plan, create and execute marketing campaigns. Follow her on Twitter as @clearverve.