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Posts Tagged ‘Google’

Waving Buh-Bye to the Wave: One POV Regarding the End of Google Wave

 

People have options aplenty when connecting with people online. Email, Facebook, Twitter, MySpace (yes, it still exists), Skype, blogs, photo galleries, instant message applications and Google Wave, the impetus of this post. People who happen to use all of these tools tend to use each one for something different – besides the overall reason of communication.

In my experience, people like and need to have their worlds divided into multiple categories: work, family and social life. Within each of these divisions, there are more separations: book clubs, sports teams, children’s play dates, longtime friends, new friends, guy friends, girl friends, online acquaintances, mentors etc. The list is endless. But the point of the list is that it shows people are inherently dividing up parts of life. Google Wave was trying to bring everything together and, in my opinion, that might have made people uncomfortable.

As convenient as it might be to have multiple ways of communicating in one place, we already have that idea with computers or handheld smart phones. While it is a great idea for Google to recycle parts of Google Wave as they figure out how to redevelop their ideas, it was time for the official Google Wave to go. People have already personalized ways to pull their different worlds together without meshing them together. And, in most cases I’m guessing it’s without the use or creation of a high tech program. It might just consist of having a system or order of communication amongst the different groups.

Overall, I completely understand what Google Wave was trying to do and I am impressed by what it looked like. I just think that what they developed can work better in separate communities as an intranet of sorts for the time being. Pulling everyone’s online communities together might be a little too much too soon.  Your thoughts?

More on the end of Google Wave:
http://googleblog.blogspot.com/2010/08/update-on-google-wave.html

Erica Gordon is currently interning at Clear Verve and works part-time at a Milwaukee area nonprofit. She recently received her Communication MA from Marquette University.  Follow Erica on Twitter @erica_g.

Take the Needle Out of the Haystack

Monday, May 3, 2010 — 

 

There are many options for monitoring your online brand presence especially now with the overabundance of social media web sites.  It can be overwhelming for people starting out with a new brand or those that haven’t started monitoring – just like looking for a needle in a haystack.

If you haven’t started monitoring your online brand presence, why start?  Monitoring helps you stay on top of:

  • Your company reputation
  • Learning about unsolicited customer feedback and responding – it’s a chance to make a bad service situation better
  • What your competitors are up to
  • Improving press and blogger relations

There are paid options that can be used for online brand monitoring but there are also some very good free options. Here’s our list of the top five free social marketing monitoring tools.

Google Reader – Google Reader is a must have for RSS feeds, news, blogs, social media tracking and having Google Alerts fed into.  It is easy to use and you can set up folders for each of the information you aggregate into Google Reader.  You can then set up Google Reader in a variety of ways to keep track of this information.

Social Mention – Searches images, blogs, comments, Twitter, Facebook, You Tube, etc. and gives you useful metrics such as “strength”, “sentiment”, “passion” and “reach” so you can compare brands.

BoardTracker – Allows you to search discussion/forum boards for social mentions.

BlogPulse – Cool search option for blogs from Nielson that is free.  You can create a RSS feed for whichever search you choose to be able to capture real time information on blogs on particular topics and send this feed into your Google Reader if you wish.

Netvibes – If you like dashboards, this is a good format for aggregating content from multiple online sources (Yahoo search, Google search, videos, conversations, etc.) and it is segmented out by tabs with categories of information.

If you are looking for more resources, check out this post from Social Media Today. Or if you have a favorite that isn’t listed that you’d recommend, please share.

Susan Schoultz is Client Service Director at Clear Verve Marketing and works with clients to plan, create and execute marketing campaigns.  Follow her on Twitter as @clearverve2.