We blog. We tweet. We post. We wonder…actually our clients have wondered what they can do to increase engagement and improve the chances of their corporate pages being shown in the Facebook news feed? Here’s a listicle that will help.
1. Use engaging copy, images and videos
- Photos and videos get more attention and help your message stand out.
- Lifestyle images like the ones you see from your friends on Facebook are always engaging. Try sharing images of your products or photos of your customers enjoying your services.
- Try to keep your posts between 100 and 250 characters to get more engagement. Shorter, succinct posts are better received.
2. Create a two-way conversation
- Take a poll. Ask a question. Ask your audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers and improve your business.
- Posting content that shows you took their feedback into consideration can build customer loyalty and show you value their ideas.
3. Share exclusive discounts and promotions
- Offer special deals or perks to your customers to keep them interested and to drive online sales. Include call to actions with links to the most relevant page on your website.
- To improve engagement with your promotions, include clear calls to action, redemption details, and when the promotion ends to add a sense of urgency.
4. Provide access to exclusive information
Reward people who are connected to your page and drive loyalty and online sales by providing them with exclusive information. Make them feel special by sharing exclusive product news, contests and events.
5. Be timely
- Your audience will be more likely to engage with posts when they’re related to subjects that are top of mind, like current events or the holidays.
- Timeliness is also important when replying to comments on your posts. The faster you reply, the more likely fans will engage with you in the future.
6. Plan your conversational calendar
- The easiest way to stay in regular contact with fans is by creating a conversational calendar with ideas about what to talk about each week or month.
- A content calendar will not only help you post regularly, but will ensure your content is well planned, interesting, and that you don’t miss major business events and news. Find a frequency that works for you and your audience.
- And don’t always post about how great your product is.
7. Schedule your posts
- To better manage your time, you can schedule your posts in advance and plan for upcoming holiday events and specials.
- To schedule your Facebook posts, simply click the clock icon on the lower left-hand corner of your page’s sharing tool.
- Schedule your posts when most of your customers are online. You can find out this info by visiting your Page Insights and going to the posts tab.
- After you’ve scheduled a post, you can manage your scheduled posts by going to the top of your page and choosing Edit Page and then selecting Use Activity Log.
8. Target your posts
If your posts are meant for specific groups of people, you can target your post in your page’s sharing tool by clicking on the target icon at the bottom left corner and selecting Add Targeting. You can target your post based upon gender, relationship status, educational status, interests, age, location and language.
9. Use link posts to drive people to your website
- Link posts have a larger, clickable area that helps drive people to your website.
- In your page’s sharing tool, enter the offsite URL, then click Enter.
- The title, description and image are taken from your URL, but you can still customize the text and image of the post. Be sure to select compelling imagery that will blend into the news feed experience.
10. Review the performance of your posts
Check your Page Insights regularly to understand what’s working to keep your posts relevant and engaging. Page Insights will help you understand your audience and what types of content interests them.
Jackie Costa is the director of content marketing at Clear Verve. She works with clients to communication more clearly and create smarter, better, channel-appropriate content. Listen for her on Twitter as @JackieMCosta.