For the past four years, Historic Milwaukee and several other community organizations sponsor Doors Open Milwaukee, a project featuring more than 150 buildings — offices, theaters, hotels, museums, clubs and universities — that open their doors to the public and invite them in to take a look around.
I finally had the chance to check it out last weekend and it was well-worth the wait.
We enjoyed backstage access to the Milwaukee Theatre, Bradley Center and Turner ballroom. Plus we got a look at the city from the top floor of the U.S. Bank building where the view was spectacular. Here are a few pictures of this adventure.
So why do a project like this?
- By giving the public access, you create some goodwill with them. You also get foot traffic into sometimes historic spaces that really ought to be appreciated by others.
- You get to plug your upcoming events.
- You get an opportunity with potential donors to share ways they can help your organization (as long as you soft sell it).
The materials promoting Doors Open Milwaukee (DO MKE, clever right?) were easy to find and to understand, highlighting all the available spaces in a really simple design. We used the online interactive map to plan our walking tour. There was even had a handy mobile app that provided great tours, donation and event information. Way to go Historic Milwaukee!
Susan Schoultz is Design Director at Clear Verve Marketing and works with clients to create and execute marketing campaigns. Follow her on Twitter as @susanschoultz.