Last week, I made a series of presentations at the Salvation Army Divisional Conference on community relations. You can review the presentation below.
One of the main points I tried to stress throughout my presentation is that community relations, public relations, and social media are completely intertwined. The use of social media has greatly affected the traditional media world. Social media has opened many doors and closed others. It has fragmented our distribution system for messages. It makes it easier to reach everybody, and nobody. It has also changed our expectations for communication.
But traditional media has not gone away. Sure, it has adapted. Newspapers may be smaller, but people still read them. So, unlike the social media guru in the next room who was completely discounting traditional media, at Clear Verve we stress a planned, integrated approach. You can’t be everywhere all at once, but if you make a plan, taking into account your goals and the audience each outlet reaches, you can develop a process that will help you strategically reach out to the right people at the right time.
Don’t just do what’s cool or what you know. Do your research and to what’s RIGHT for you.