I recently read an article written from the floor of the Social Media for Associations and Nonprofits Workshop that offered some key social media tips for nonprofit communicators.
The biggest takeaway (beside a few good tips) was that professional communicators working for nonprofit organizations face numerous budget and staffing challenges not seen in the private sector. However, social media can be the great equalizer in these situations, enabling communicators to open new avenues of outreach to donors, volunteers, partners and the media.
What a great point! We all get space on these channels to tell our stories; it just depends how social media saavy you are to make an impact.
Here are four tips to help you do just that:
Listening is key. It helps you learn what is going on in your community and develop content that is relevant. Listening also enables you to form relationships with donors and prospects.
Use content creatively. Content can add context to your work. It can also engage your community and bring them into the conversation. Be proactive about repurposing, altering and crowdsourcing your content to make it go further across different media platforms. Don’t repeat content verbatim, although it is sometimes worth repeating content on Twitter because it is a continuous feed.
Visuals are crucial. Use powerful imagery to engage your community and familiarize yourself with Pinterest and Instagram.
Measure your objectives. Pick relevant metrics to measure and analyze your communications objectives. Use this information to plan your social media strategy and make adjustments where necessary. And, take advantage of the free tools on Facebook, Twitter and Google, for example, to monitor your social media activity.
Jackie Costa is the director of content marketing at Clear Verve. She works with clients to communication more clearly and create smarter, better, channel-appropriate content. Listen for her on Twitter as @JackieMCosta.