We spent the weekend writing, planning, concepting and designing like mad men, er, women, as part of this year’s Tri-Adathon, a 24-hour creative marathon, that left us feeling happier, not to mention a little more tired than usual when we finally headed home Monday.
Tri-Adathon is the annual opportunity for Milwaukee-area nonprofits to receive some really great pro-bono marketing work from three participating marketing agencies – Catral Doyle Creative Company, Clear Verve (that’s us) and Johnson Direct. We know not all nonprofits can afford to hire an outside agency to do marketing, so we step up to help them out. We all agree it’s important to give back to the community, and this is one of the best ways we can.
We take applications from local organizations, select a number of projects to work on, and then shut down to complete these projects in a 24-hour work marathon. It gives us the opportunity to be good corporate citizens, socially responsible neighbors, meet some really great people, and learn about the many organizations that make our community a better place. It also gives us a chance to do lots of creative thinking, usually the best part of working at an agency and often the part we don’t get enough time to do.
Unfortunately, not everyone can benefit from Tri-Adathon. This year, between the three agencies, 18 organizations were selected. At Clear Verve, we wrote a number of marketing and PR plans, created a media kit, designed several logos, concepted a brochure and annual report and even planned an event and its timeline.
Bottomless cups of coffee, lots a sweet fruit, pizza and packages of Girl Scout cookies (one of the clients we worked for) sustained us. Each agency presented its work to the grateful clients Monday. It was gratifying and fun to present our clients with new perspectives and ideas. I’ve rarely seen such enthusiasm and joy on the faces of clients.
Jackie Costa, the director of content marketing at Clear Verve, works with clients to create and distribute smarter, better marketing communications materials. Listen for her on Twitter @JackieMCosta.