It’s the dog days of summer, (well, July and August are supposed to offer the most sultry, high temp days of the year, anyway) and for me, recently, it’s been more like dog daze.
One cute, furry hamster aside, we don’t have pets. No dogs, cats, fish. Nada. So our schedule was in a bit of a tailspin last weekend when our neighbor asked us to watch his visiting son’s 5-year-old, blind-in-one-eye, American bulldog, Bianca, while they spent three days at an out-of-town golf outing.
Our experience with Bianca ended well and with a big bag of thank-you chocolate truffles. But here’s what three days of dog sitting reminded me about marketing.
Take time to learn your brand. It was important for us to get to know Bianca before we started rubbing her ears and scratching her back. The same is true for your brand. Do your research. Get to know your brand’s personality. When you do that, you’ll know if your marketing fits appropriately.
Cheap, fast and mediocre doesn’t cut it. Our sweet, placid bully deserved a good weekend too. One quick 10 minute walk wouldn’t do. We needed to spend quality time with her. Clients expect the same. There isn’t one in the world who wants fast, low quality results. So put your hours in and be awesome every time.
Be social. It’s amazing what a dog on leash can do for your social life. We were out there pounding the pavement and ended up having conversations with neighbors we thought were afraid of daylight. It’s just about the same with social media. You have something to talk about; you have a story to tell (ours was no, we didn’t get a pet), so get out there and start talking.
Jackie Costa is the director of content marketing at Clear Verve. She works with clients to communication more clearly and create smarter, better, channel-appropriate content. Listen for her on Twitter as @JackieMCosta.